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BC Dairy goes bold to help people be proud about milk | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
By Christopher Lombardo

The BC Dairy Association’s new avant-garde creative is a far cry from milk moustaches and pouring the beverage into cereal, but the industry association hopes its a way to entice younger Canadians.

http://strategyonline.ca/2021/08/18/bc-dairy-goes-bold-to-help-people-be-proud-about-milk/
 

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